Radarsign.com Accelerates Growth with Debut of Spanish Translation

Radarsign—the manufacturer of the world’s first armored driver feedback sign—continues to expand its international footprint by providing website translations to serve some of the world’s largest language groups.

ALPHARETTA, Georgia – November 8, 2016 — Alpharetta-based Radarsign is making it easy for Spanish-speaking consumers to find, evaluate and purchase radar speed signs. The translation includes metric conversions and will serve the world’s 427 million people* who speak Spanish as their first language.  

While Radarsign products have been in use on military bases around the world for more than a decade, the company’s first foray into international sales began in 2014 when the manufacturer began selling signs in Canada, a primarily English speaking nation. Competing in the global market requires a very thoughtful, intentional adjustment to any business model. As the second largest language group in the world, Spanish is the primary native language in 31 nations.*

“We can’t earn new business if our prospects can’t read or understand the content on our website,” said Charlie Robeson, Radarsign Co-founder and Director of Sales and Marketing. “This Spanish translation removes any language barrier and allows our customers to conduct business in their mother tongue. In doing so, Radarsign improves usability, enhances the user experience, and—-importantly—-builds trust and credibility.

To ensure quality and accuracy, the translation did not utilize any free online translation services.  Instead, Radarsign elected to use English-to-Spanish translation experts with Spanish as their mother tongue. The Spanish content can be accessed at www.radarsign.com by selecting the Español (Spanish) option at the top of the home page. Or, you access it directly at https://www.radarsign.com/es/.

Sources:

*https://www.ethnologue.com/statistics/size

About Radarsign

In 2004, Atlanta-based Radarsign® established new industry standards for traffic-calming solutions with the debut of the world’s first armored radar speed signs, which are vandal, weather and bullet-resistant.  The industry’s most durable radar speed signs are also the most ecological and energy efficient.  Engineered and manufactured in the USA, Radarsign products are MUTCD-compliant and utilize recycled aluminum, innovative LED reflector technology, minimal battery power and solar panels to deliver bright, easy-to-read feedback to drivers.  Radarsign products are scientifically proven to reduce drivers’ speeds and have been entrusted to provide safe and effective traffic-calming solutions for: municipalities, treasured national parks, schools, neighborhoods, military bases, and private and public development projects across the U.S., Canada and overseas.  www.Radarsign.com.