Radarsign Featured in New Adidas Football Commercial


ALPHARETTA, Georgia, Sept. 23, 2015—Aspiring football star and quarterback for the Santa Monica College Corsairs, Troy Williams, has thrown out a challenge to three NFL greats using a driver feedback sign from Radarsign®. Adidas debuted the “Create the New Speed” commercial—featuring Williams along with Jimmy Graham, DeMarco Murray, Sammy Watkins and a Radarsign TC-500—in September.

adidasRadarsignRadarsign is the manufacturer of the world’s first armored driver feedback sign. In this 30-second spot, Williams creates a new speed feat by running past the Radarsign radar speed sign, which reflects a running speed of 24 mph.  

A combination of crystal-grade reflective sheeting on the “Your Speed” faceplate PLUS cone directed, super bright amber LEDs make Radarsign driver feedback signs easy-to-read, even under the most difficult outdoor weather and lighting conditions. Advertising executives and drivers alike can appreciate these features, which make streets safer for drivers, pedestrians and the next wave of football speedsters.   

The Adidas video is accessible here.

About Radarsign
In 2004, Atlanta-based Radarsign® established new industry standards for traffic-calming solutions with the debut of the world’s first armored radar speed signs, which are vandal, weather and bullet-resistant. The industry’s most durable radar speed signs are also the most ecological and energy efficient. Engineered and manufactured in the USA, Radarsign products are MUTCD-compliant and utilize recycled aluminum, innovative LED reflector technology, minimal battery power and solar panels to deliver bright, easy-to-read feedback to drivers. Radarsign products are scientifically proven to reduce drivers’ speeds and have been entrusted to provide safe and effective traffic-calming solutions for: municipalities, treasured national parks, schools, neighborhoods, military bases, and private and public development projects across the U.S., Canada and overseas. www.Radarsign.com.