When we talk about speeding drivers, we don’t often dissect trending, speeder data by age and stage of life. However, a recent report from from the Governors Highway Safety Association, documented by USA Today, does and it brings a sad fact to light: Speeding hasn’t garnered the national attention of other teen driving issues.
The USA Today article focused on speeding with teens. But, more importantly, the study presents insights into Americans’ attitudes toward speeding:
“Unless speeding is recognized as a dangerous behavior, much the same as alcohol-impaired driving, it will continue to be difficult to address as a society.”
“Speeding is so deeply ingrained in American culture it will be difficult to address”
How can we change society’s attitudes about speeding?
In the 1980s MADD (Mother’s Against Drunk Driving) began to change society’s attitudes toward drinking and driving by helping establish public conviction that impaired driving is unacceptable and criminal, and by promoting public policies, programs and personal responsibility. It worked.
Speeding is serious. It’s time to elevate it as a core public safety issue.
Charlie Robeson: Radarsign® Co-founder & Director of Sales and Marketing