Maureen Undzis, President of AM Signal, Inc.—the distributor of Radarsign® products in Arizona, Colorado, Nevada, New Mexico, Wyoming and Utah—takes the spotlight this month as Radarsign celebrates National Women’s Small Business Month.
As a former Occupational Therapist, Maureen appreciates that the products she represents make the world a safer place. “I love that what we do improves safety,” she says. “That’s a big one for me.” That safety focus inspires her to read transportation research and whitepapers. Plus, she actively solicits customer feedback to determine the effectiveness of her products in the field. “That’s how I stay informed. Staying on top of the latest research equips me to decide whether AM Signal can stand behind a product we offer.”
Maureen always had an interest in free enterprise, but for years her time and resources were devoted to her family and her career in the healthcare field. That is until she and her husband, Arnold, decided to leverage her administrative skills and his experience in the traffic industry to launch AM Signal.
In 2001, AM Signal began by offering only a couple of product lines to end users in the transportation industry. Gradually, the business grew and expanded to include a more diverse product line, representing the best products in the traffic industry. “For the past 13 years, our goal has always been to offer superior service and quality products in a timely manner,” Maureen says.
In January, AM Signal added the full range of Radarsign driver feedback signs to its extensive line of traffic products. “We were excited to take on the Radarsign product line,” Maureen shares. “The value of Radarsign lies in the strength and durability of the product. We know they are products that we can stand behind.”
As a woman working in a male-dominated field, Maureen has found that her gender can be an advantage. “Women bring a unique character and skill set to the industry,” she says. “Additionally, within many associations in the traffic industry, women are intricately involved in getting things done.”
Owning her own business has turned out to be all that Maureen could hope for. “There are so many rewards,” she says. “Here at the office, I love the team-building aspect of my job. And as my own boss, I can set my own schedule and family can remain my priority. I always loved the idea of owning my own business, but life got in the way of pursuing that. This opportunity was the right challenge at the right time.”
Providing a wide range of transportation products and solutions to most of the Rocky Mountain States, AM Signal—a WBENC (Women’s Business Enterprise National Council) certified business—-is also a certified in Colorado as both a DBE and as a Small Business Enterprise (SBE) with the state’s Regional Transportation District.
Charlie Robeson: Radarsign® Co-founder & Director of Sales and Marketing