Keeping Pedestrians Safe on Campus

An Evaluation of School Zone Traffic Control Strategies conducted a comprehensive review of related transportation studies to provide insight on best practices for school zone traffic safety. The study revealed that the presence of radar speed signs not only decreased speeding, but also changed driver behavior which led to an overall increase in safety throughout the school zone. 

Drivers on a college campus are no different. Ball State University recently installed four radar speed signs from Radarsign to encourage speed compliance. University officials were looking to be proactive in their efforts to keep pedestrians safe. Last year, the town of Bridgewater, Virginia installed two Radarsign devices going in and out Bridgewater College. Alex Wilmer, town paralegal, told us that the signs are improving campus safety and have been a real asset to the community .

The school zone report offers further insight about why these radar speed signs are so effective. In particular, it recognizes that, while drivers know that they need to be driving at slower speeds in a school zone, they are often unaware of their actual speeds. The study concludes that drivers need feedback regarding their performance in these zones. Doing so leverages the science of feedback loops** which is exactly what driver feedback signs from Radarsign do. They provide valuable information to drivers so that they can make informed decisions.  

**Feedback loops—a behavior modification process that works by providing people with information about their actions in real time giving them an opportunity to change their actions. Most people are likely to choose to obey traffic laws. For detailed information on feedback loops and radar speed signs, click here: Why Radar Speed Signs Work

Charlie Robeson: Radarsign® Co-founder & Director of Sales and Marketing