36 Percent of 2011 Sales Came from Return Customers
ALPHARETTA, GA., March 19, 2012—Year-end figures for 2011 document Radarsign’s™ reputation as a both a trusted product and service brand. Radarsign changed the speed sign industry in 2004 with the debut of the world’s first armored radar speed signs: a product line launched with an intentional focus on customer service that has proven to be worthy of trust and loyalty.
“We purchased four Radarsign driver feedback signs the first round. They worked so well, we purchased another ten. The signs are outstanding! With 14 Radarsign speed signs, we’ve got the neighborhood covered and we are cracking down on speeding.” Jeff Moore—Pearland, Tex. (Municipal Utility District 3)
With 36 percent of all 2011 sales coming from returning clients—a 20 percent increase over 2010—customers continue to confirm their confidence in Radarsign.
“Repeat business translates to brand loyalty,” says Charlie Robeson, Radarsign co-founder and managing partner. “Radarsign customer confidence has given us opportunities to create customized approaches to delivering traffic-calming solutions and our customers appreciate it. Return-sales figures are a great endorsement for any business and serve as a litmus test for groups investigating driver speed sign manufacturers.”
On-going customer surveys and other internal and external mechanisms provide a continuous stream of feedback that is used to ensure customer satisfaction.
“It’s not enough to just sell radar speed signs,” says Ken Bass, Radarsign co-founder and director of operations. “Our customers see us as a traffic-calming partner and they know that we are accessible and responsive. In fact, our focus on personal customer service is why we do not use an automated routing voice message service. When you call Radarsign, you get a person…not a recording.”
In 2004, Atlanta-based Radarsign™ established new industry standards for traffic-calming solutions with the debut of the world’s first armored radar speed signs, which are vandal, weather and bullet-resistant. The industry’s most durable radar speed signs are also the most ecological and energy efficient. Engineered and manufactured in the USA, Radarsign products are MUTCD-compliant and utilize recycled aluminum, innovative LED reflector technology, minimal battery power and solar panels to deliver bright, easy-to-read feedback to drivers. Radarsign products are scientifically proven to reduce drivers’ speeds and have been entrusted to provide safe and effective traffic-calming solutions for: municipalities, treasured national parks, schools, neighborhoods, military bases, and private and public development projects across the U.S., Canada and overseas. www.Radarsign.com.
Media Contact: Tracy Clement TClement@RobinTracy.com (770) 401-8753